RT @drdavidliew: @RheumNow Janet Zeide @Wharton - if the purpose = persuade: e.g. persuading an audience, persuading pts
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@RheumNow Janet Zeide @Wharton - if the purpose = persuade:
e.g. persuading an audience, persuading pts to change
- ethos/logos/pathos
- remove barriers to action (cost of not changing, incremental change)
- state & refute counter-arguments
- know & engage your audience
#ACR21 @RheumNow https://t.co/JU2WeNYDvz
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