@RheumNow Janet Zeide @Wharton - if the purpose = persuade: e.g. persuading an audience, persuading pts to change - ethos/logos/pathos - remove barriers to action (cost of not changing, incremental change) - state & refute counter-arguments - know & engage your audience #ACR21 @RheumNow https://t.co/JU2WeNYDvz