I Need a Nemesis Save
Your nemesis needn't be a the enemy or a demon, but should be the dragon(s) you slay and what drives you daily in becoming a better you.
Michael Jordan's path to NBA success was driven in part by positioning himself as the underdog (despite obviously being the best basketball player of all time), wherein he was David in each of his "David and Goliath" challenges.
The same can be said of Steve Jobs. His revolutionary TV ad for the new Apple Macintosh computer focused on the product’s nemesis/enemy - IBM and computers for big business.
Defining your nemesis declares what you’re against; and helps you clarify what you want. Your nemesis defines what matters most to you and how you will overcome. Seth Godin once said, “Pick your enemies, pick your future”.
At some point, we are all told "you can't... you won't... you shouldn’t ... or that’s just not possible". Impetus is the hardstuff you lean into, gets you over the hump, forces you to eat the frog and quiet the naysayers.
Such was my fuel for starting and growing RheumNow.com. Everyone said social media is idiotic, and that blogs and podcasts are self aggrandizing ego platforms. Many good, smart people told me there was already "too much noise" directed at rheumatologists. These defined a new nemesis for me back in 2013.
Don't you already have a nemesis? A rivalry, a peeve, a deadline, a difficult choice? These can be personal, professional or both.
Aren’t you driven? Fortunately, this means you’re going somewhere.
The challenge becomes your compass, the wind in your sails and the ideal destination.
"The need for change bulldozed a road down the center of my mind." -Maya Angelou