Dealing with Drug Reps - Dead or Alive
Several years ago, long before promotional lectures, I traveled for a series of lectures. I flew north for 4 days and 4 lectures, 2 at major university programs and 2 dinner lectures to local rheumatologists.
The first lecture went well but the weather turned bad, with a snow storm in the overnight forecast. Hence my host, a local drug rep, suggested we drive at night to beat the snow and get to the next city for the 10 am University lecture the following morning.
The one-hour drive felt like a week in Cleveland.